Freelance Art Director, Designer & Illustrator

Freelance Art Director, Designer
& Illustrator

What I Do

Multidisciplinary designer with a love for the craft of design. I help brands and organizations communicate effectively through carefully crafted branding and visual identities. I create illustrations, websites, packaging and print materials including posters, annual reports and business reports, delivering visually strong and cohesive design solutions that make an impact across both digital and print platforms.

Selected Works

(9)

About

I am a freelance designer, art director, and illustrator based in Stockholm, specializing in brand identity, illustrations, presentation layout and print production. I work with a wide range of clients across many industries, creating visual communication materials that are both visually compelling and functional.

What I enjoy most about my work is the variety of creative projects, from crafting playful illustrations and icons to refining details for print and digital production. I love experimenting with color, shape, typography and layout to deliver engaging, cohesive design solutions that strengthen a brand’s identity.

With many years of experience in agencies and as a freelance designer, I understand the importance of balancing visual impact with client goals. I approach every challenge, creative or technical, as an opportunity to solve problems, improve communication, and achieve successful outcomes.

I am experienced in working with all aspects of graphic design from branding, visual identity, digital experiences, logos, brand systems, illustrations, poster design, custom typography, website design, UI/UX and motion graphics to packaging design, print production, presentations and corporate report layout.

Services

BRANDING

Visual Identity, Logotypes, Brand Symbols, Design Systems, Custom Typeface, Patterns, Iconography, Rebranding, Brand Guidelines

Visual Identity

Logotypes

Brand Symbols

Design Systems

Custom Typeface

Patterns

Iconography

Rebranding

Brand Guidelines

ILLUSTRATION

Illustration, Icons, Custom Infographics, Editorial Illustrations, Storyboards, Character Design

DIGITAL

Website Design, Landing Page Design, Responsive Design, App Interface Design, Social Media Design, UI/UX, E-mail Design, Motion Graphics

PRINT

Packaging Design, Print Production, Stationary Collaterals, Book Design, Publication Collaterals, Poster Design, Label Design, Magazine Layouts, Print Oversight

IMAGES

Image Concepts, Retouch, Art Direction, Photo Compositing, Color Grading, Visual Storytelling

PRESENTATION & REPORT DESIGN

Slide Layouts, Templates, Infographics, Data Visualizations, Document Layouts, Document Templates, Annual Reports, Business reports, Pitch Decks

ENVIRONMENTAL

Event Design, Exhibition, ​​​​​​​Signage Design, Wayfinding Systems, Trade Show Graphics, Spatial Branding

ILLUSTRATION

Illustration

Icons

Custom Infographics

Editorial Illustrations

Storyboards

Character Design

DIGITAL

Website Design

Landing Page Design

Responsive Design

Interface Design

App Design

Social Media Design

UI/UX

Email Design

Motion Graphics

PRINT

Packaging Design

Print Production

Stationary Collaterals

Book Design

Publication Collaterals

Poster Design

Label Design

Magazine Layouts

Print Oversight

IMAGES

Image Concepts

Retouch

Art Direction

Photo Compositing

Color Grading

Visual Storytelling

PRESENTATION
& REPORT DESIGN

Slide Layouts

Templates

Infographics

Data Visualizations

Document Layouts

Document Templates

Annual Reports

Business Reports

Pitch Decks

ENVIRONMENTAL

Event Design

Exhibition

​​​​​​​Signage Design

Wayfinding Systems

Trade Show Graphics

Spatial Branding

Clients I’ve Worked With

A Selection of Brands and Clients

Ardbeg, Atrium Ljungberg, ICA-handlarnas Förbund, Bonnier, Inika Superfoods, Interoc, Lennart, Lifco, Malibu, Monster, Netel, Orion AB, Outdoorexperten, Stim, Sveriges Olympiska Kommitté, Sveriges Radio, Svenskt Näringsliv, Veuve Clicquot, Vintedge

A Selection of Clients

A Selection
of Brands
and Clients

Ardbeg

Atrium Ljungberg

Bonnier

ICA-handlarnas Förbund

Inika Superfoods

Interoc

Lennart

Lifco

Malibu

Monster

Netel

Orion AB

Outdoorexperten

Stim

Sveriges Olympiska Kommitté

Sveriges Radio

Svenskt Näringsliv

Veuve Clicquot

Vintedge

Contact

Whether you’re looking for a designer, art director or illustrator, I’m happy to collaborate on projects in branding, visual identity, website design, packaging, print, illustration and more. Feel free to reach out to discuss ideas, explore possibilities or simply start a conversation about your creative needs.

hello@mikaelforsstrom.se

Email Copied

Contact

Whether you’re looking for a designer, art director or illustrator, I’m happy to collaborate on projects in branding, visual identity, website design, packaging, print, illustration and more. Feel free to reach out to discuss ideas, explore possibilities or simply start a conversation about your creative needs.

hello@mikaelforsstrom.se

Email Copied

Contact

Whether you’re looking for a designer, art director or illustrator, I’m happy to collaborate on projects in branding, visual identity, website design, packaging, print, illustration and more. Feel free to reach out to discuss ideas, explore possibilities or simply start a conversation about your creative needs.

hello@mikaelforsstrom.se

Email Copied