Mikael Forsström

Mikael Forsström

AVAILABLE

Mikael Forsström

AVAILABLE

Mikael

Freelance Art Director,
Designer & Illustrator

Freelance Art Director, Designer
& Illustrator

What I Do

Multidisciplinary designer with a love for the craft of design. I help brands and organizations communicate effectively through carefully crafted branding and visual identities. I create illustrations, websites, packaging and print materials including posters, annual reports and business reports, delivering visually strong and cohesive design solutions that make an impact across both digital and print platforms.

Selected Works

(9)

(9)

Hand holding the limited-edition Göteborg Manufaktur bandana featuring tiger and floral illustrations, next to a sewing machine.

View project

Göteborg Manufaktur & Kobashi Studio

Close-up of a white T-shirt featuring the Skräpkulturpodden logo, part of the podcast’s visual identity.

View project

Skräpkulturpodden

Time for Tea tea cans displayed in a refrigerator, showcasing the brand logo, colors, and distinctive packaging design.

View project

Time for tea

Branded Gonest moving box featuring the company logo and visual identity as part of its overall brand design.

View project

Gonest

Laptop displaying a professionally designed corporate presentation, showcasing editorial layout, presentation design, and clear visual communication.

View project

Reports & Presentations

Person holding two Brewboo takeaway coffee cups featuring the brand’s logo and visual identity, created as part of the coffee brand’s identity design.

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Brewboo

Mobile website design for Lennart.ai displayed on a smartphone, featuring custom illustrations and graphic elements.

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Lennart

Six-pack of Power Punch beer cans featuring the brand’s bold hand-drawn illustration, logo, and distinctive packaging design.

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Power Punch

Website design for Slöjdare Göran Bäckman, combining a strong visual identity with a clear and user-friendly digital experience.

View project

Webb

About

I am a freelance designer, art director, and illustrator based in Stockholm, specializing in brand identity, illustrations, presentation layout and print production. I work with a wide range of clients across many industries, creating visual communication materials that are both visually compelling and functional.

What I enjoy most about my work is the variety of creative projects, from crafting playful illustrations and icons to refining details for print and digital production. I love experimenting with color, shape, typography and layout to deliver engaging, cohesive design solutions that strengthen a brand’s identity.

With many years of experience in agencies and as a freelance designer, I understand the importance of balancing visual impact with client goals. I approach every challenge, creative or technical, as an opportunity to solve problems, improve communication, and achieve successful outcomes.

I am experienced in working with all aspects of graphic design from branding and visual identity to digital experiences, logos, brand systems, illustrations, poster design, custom typography, website design, UI/UX and motion graphics to packaging design, print production, presentations and corporate report layout.

Digital Creative Designer
Digital Creative Designer
Mikael Forsström

Services

BRANDING

Visual Identity, Logos, Brand Symbols, Design Systems, Custom Typeface, Patterns, Iconography, Rebranding, Brand Guidelines

ILLUSTRATION

Illustration, Icons, Custom Infographics, Editorial Illustrations, Storyboards, Character Design

DIGITAL

Website Design, Landing Page Design, Responsive Design, Interface Design, App Design, Social Media Design, UI/UX, Email Design, Motion Graphics

PRINT

Packaging Design, Print Production, Stationery Collaterals, Book Design, Publication Collaterals, Poster Design, Label Design, Magazine Layouts, Print Oversight

IMAGES

Image Concepts, Retouch, Art Direction, Photo Compositing, Color Grading, Visual Storytelling

PRESENTATION & REPORT DESIGN

Slide Layouts, Templates, Infographics, Data Visualizations, Document Layouts, Document Templates, Annual Reports, Business Reports, Pitch Decks

ENVIRONMENTAL

Event Design, Exhibition Design, Signage Design, Wayfinding Systems, Trade Show Graphics, Spatial Branding

BRANDING

Visual Identity

Logos

Brand Symbols

Design Systems

Custom Typeface

Patterns

Iconography

Rebranding

Brand Guidelines

ILLUSTRATION

Illustration

Icons

Custom Infographics

Editorial Illustrations

Storyboards

Character Design

DIGITAL

Website Design

Landing Page Design

Responsive Design

Interface Design

App Design

Social Media Design

UI/UX

Email Design

Motion Graphics

Print

Packaging Design

Print Production

Stationery Collaterals

Book Design

Publication Collaterals

Poster Design

Label Design

Magazine Layouts

Print Oversight

IMAGES

Image Concepts

Retouch

Art Direction

Photo Compositing

Color Grading

Visual Storytelling

PRESENTATION
& REPORT DESIGN

Slide Layouts

Templates

Infographics

Data Visualizations

Document Layouts

Document Templates

Annual Reports

Business Reports

Pitch Decks

ENVIRONMENTAL

Event Design

Exhibition Design

Signage Design

Wayfinding Systems

Trade Show Graphics

Spatial Branding

Clients I’ve Worked With

A Selection of Brands and Clients

Ardbeg, Atrium Ljungberg, Bonnier, Bambus, Göteborg Manufaktur, ICA-handlarnas Förbund, Inika Superfoods, Interoc, Lennart, Lifco, Malibu, Monster, Netel, Orion AB, Outdoorexperten, Stim, Sveriges Olympiska Kommitté, Sveriges Radio, Svenskt Näringsliv, Veuve Clicquot, Vintedge

A Selection
of Brands
and Clients

A Selection
of Brands
and Clients

Ardbeg

Atrium Ljungberg

Bonnier

Bambus

Göteborg Manufaktur

ICA-handlarnas Förbund

Inika Superfoods

Interoc

Lennart

Lifco

Malibu

Monster

Netel

Orion AB

Outdoorexperten

Stim

Sveriges Olympiska Kommitté

Sveriges Radio

Svenskt Näringsliv

Veuve Clicquot

Vintedge

Contact

Whether you’re looking for a designer, art director or illustrator, I’m happy to collaborate on projects in branding, visual identity, website design, packaging, print, illustration and more. Feel free to reach out to discuss ideas, explore possibilities or simply start a conversation about your creative needs.

hello@mikaelforsstrom.se

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