Göteborg Manufaktur X Indigofera

I created the illustration for a limited-edition wool blanket made to celebrate Göteborg Manufaktur’s 10th anniversary, in collaboration with Göteborg Manufaktur and Indigofera. The starting point was Göteborg Manufaktur’s iconic tiger, created by Joel Albertsson. I wanted to give the tiger a new expression, using decorative details and bold shapes inspired by vintage matchbox labels. The project combined illustration and graphic design, bringing the existing identity into a new context. The result was a woven wool blanket, made in Norway from 100% pure Norwegian wool.